Brett Allred

be a student, not a follower

The Seasons

Life and business are like the changing seasons and as we a dive into a new year we can pretty much count on a few things.

  1. Springtime Opportunity – Spring is the season for entering the fields with seed, knowledge, and commitment. There is a hope present in the spring that if you sow you will reap. But one of the greatest principles in existance is that you don’t reap what you sow, you reap much more than you sow. If you sow and handful of corn seed, do you reap a handful in return? No, you reap much more. So it is with life and business.

  2. Hot Summer – The summer is a time for constant daily effort to guard against the bugs and the noxious weeds. While the spring is a time for creation, the summer is a time for growing and gaining strength. If we neglect our duties in the summer our precious garden begins to wilt and decay. The bugs and the weeds are their to test our will to succeed and our worthiness to reap the rewards of the fall.

  3. Fall Harvest – “Maturity is the ability to reap without apology and not complain when things don’t go well”. The fall is a time for triumph and reflection. The fall tells us if we have really done what was required, or if we have fooled ourselves through the temporary anesthetic of conversation and pretense… of telling ourselves we’ve worked when we haven’t. Nothing is more exciting than a substantial crop, or more discouraging than barren field. The promise is there. If we plant in the spring and see it through the summer we will have a massive harvest in the fall.

  4. Winter – The first great lesson is life is that the winter will always come and it can come in many forms. We all experience personal winters and every business will experience the winter as well. The arrival of winter finds either prepared or unprepared. To those who are prepared, who have planted abundantly in the spring, guarded their crops in the summer, and harvested massively in the fall, winter can be another season of opportunity.

There are great lessons that can be gleaned from the seasons. Let’s make the best of the opportunities before us and create our own harvest. Here’s to 2014!


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